2020 was Dungeons And Dragons best year in franchise history
Global sales reach an all-time high, strong figures boosted by play-at-home community initiatives in 2020
Wizards of the Coast are proud to announce that 2020 was Dungeons and Dragon’s best year in franchise history. The legendary tabletop game continuing to grow and diversify its community.
After an unprecedented year for businesses and individuals alike, Wizards of the Coast is proud to look back at the way the team and community came together stronger than ever. Despite the need to party up at a distance (thanks COVID). Wizards have compiled key figures for 2020 in an infographic that illustrates and celebrates the growth of the brand and highlights key milestones in the year ahead for D&D. Take a look and see how and why 2020 was Dungeons and Dragons best year in franchise history.
In 2020, D&D welcomed even more celebrity players and content creators to the table, be it at D&D Live, D&D Celebration, or other exciting games, including the casts of Game of Thrones and Stranger Things as well as WWE Superstars and some of the UK’s top comedians.
Key stats from 2020 include:
More than 50 million players to date! and growing!
7th consecutive year of growth
Sales have increased by 33% year-over-year globally
#DND is taking off on TikTok with over 1 Billion views in 2020
Over 4 Million views of D&D Live 2020
Tasha’s Cauldron of Everything was D&D’s most pre-ordered book ever!
March 2020 marked an all-time peak in search interest
Millions of downloaded free materials from D&D’s Stay at Home, Play at Home Hub
A word from Dan Barrett, Senior Brand Manager – D&D, EMEA.
“We’re proud that Dungeons & Dragons continued to bring people together during the challenges of the pandemic, providing valuable social connection even when we couldn’t meet in person, as the brand continued to grow strongly.
With our video game Dark Alliance, the first D&D and Magic: The Gathering crossover card set, special events such as D&D Live and D&D Celebration, additional TTRPG releases, and more to come in 2021 alone, we’re well set-up to sustain this progress.
D&D is for everyone, and our growing EMEA¹ team are excited to introduce even more new fans to our legendary world of fantasy storytelling, now and in the years to come. We are hard at work on exciting plans for the future of D&D in our region, and look forward to sharing them with you in more detail in the coming months.” –
What’s next for D&D this year? Thanks to regular TTRPG releases, the co-op action brawler Dark Alliance coming to PC, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S and Xbox Game Pass on June 22, the exciting MTG and D&D crossover Magic expansion Dungeons & Dragons: Adventures in the Forgotten Realms releasing on July 23 and the return of special events such as D&D Live and D&D Celebration, the brand is setting the stage for yet another successful year, continuing to broaden their impact as a leading fantasy franchise in mainstream media.