Bethesda Teams Up With Carlsberg UK To Produce Fallout BEER

Bethesda Softworks, a ZeniMax Media company, today announced that it has teamed up with Carlsberg UK to offer fans Fallout™ BEER, a beverage inspired by Vault-Tec Industries and the multi-award winning Fallout videogame series.  Fallout BEER will be available via Amazon.co.uk and will begin shipping to customers from 5^th November, ahead of the launch of Fallout 4, the most anticipated video game of the year.

Fallout 4 will be available worldwide on 10^th November 2015, and is being developed for Xbox One, PlayStation® 4 computer entertainment system, and for PCs by the award-winning team at Bethesda Game Studios® under the direction of Todd Howard. Named ’Best of Show’ by the official Game Critics Awards following its world premiere at E3 2015, Fallout 4 is the eagerly-awaited follow up to the 2008 ‘Game of the Year’, Fallout 3, and the first title from the world-renowned studio since the release of their global phenomenon and 2011 ‘Game of the Year’, The Elder Scrolls V: Skyrim.

Bruce Ray, Corporate Affairs Director at Carlsberg UK: “This is something of a world-first. Adult participation in video gaming is a truly social activity, on a par with cinema and music.  We’re proud to work with Bethesda to produce a beer Fallout fans can enjoy”.

Fallout BEER is a 4% alcohol by volume (ABV) pilsner lager, with a refreshing zesty hoppy taste and a floral aroma, sold in a 330ml bottle format and sold only to customers aged 18 and over.  To reserve your case of Fallout BEER please visit http://www.amazon.co.uk/dp/B016XZVE96

For more information about Fallout 4 please visit www.fallout4.com