FIFA Endurance World Record attempt in aid of Special Effect!

Chris Cook, Community Manager at GamePointsNow/GameKeysNow, today announced that he will be making an attempt to break the Guinness World Record  for “The Longest Video Game Marathon On a Football Game” by playing FIFA 15.  The attempt aims to smash the current record of 48 hrs 5 minutes and help raise funds on behalf of the awesome charity Special Effect.

“I’ve been playing FIFA games since they first started way back on the Mega Drive, so couldn’t think of a better way to raise money & awareness for a truly amazing cause,” said Chris Cook, “As someone who has seen firsthand how gaming can help enhance lives, I could not think of a better charity to lend my support to”.


The event will be taking place at the popular gaming themed cocktail bar Loading Bar inDalston, North London between the 5-7th November 2014 and members of the public are encouraged to come a long and join in, have a drink and more importantly, donate to Special Effect!


Online donations can be made via Chris’ JustGiving page:


The record attempt will be live streamed live (internet stability permitting) via ( and will feature giveaways from big name supporters likeInsert Coin Tees, QWERTEE, Campo Retro clothing, Papa Johns Pizza, Hauppauge and more. There will also be opportunities for people to challenge Chris to online matches throughout the entire attempt.



SpecialEffect is an award-winning charity that helps people with disabilities to benefit from the fun, rehabilitation and therapy of video games. They support people of all ages through assessments, equipment loans and equipment modifications.

Jim Smale

Gaming since the Atari 2600, I enjoy the weirdness in games counting Densha De Go and RC De Go as my favourite titles of all time. I prefer gaming of old where buying games from a shop was a thing, Being social in person was a thing. Join me as I attempt to adapt to this new digital age!

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