IndieDevKit – affordable resources for self-publishing developers – now live

IndieDevKit, an online destination offering expert guidance to self-publishing video game developers, launches today. Founded by Leonie Manshanden, owner of SouthPaw Strategy, former VP of Irrational Games and Tim Ponting, owner of agency Renegade PR, the website provides downloadable guides on a variety of marketing and operations subjects, priced between $5.00 and $15.00. Additional tools include interactive wizards with a ‘pay-what-you-want’ donation model, plus resource listings to help developers save time hunting down the same information. For teams that require hands-on support, the site offers a variety of highly competitive and transparently costed services, but for studios on a tight budget, IndieDevKit is designed expressly to help developers to help themselves.

Sample Crowdfunding pages

“My co-founder Tim and I have been manning the frontline for well over 200 game launches,” explains Leonie Manshanden, CEO. “We created IndieDevKit because we passionately believe no one should have to rely on anecdotal information to make critical decisions for their studio or game launch. After watching people make the same mistakes over and over again because they could not afford help, we wanted to make our experience accessible to all studios, even those who are bootstrapping.”

Sample Social Media pages

Topics covered by the site range from operational guides on Legal Basics to specific marketing and communication documents such as Anatomy of a Modern Press Release. Alongside this are a set of interactive tools, for example a Budget Wizarddesigned to help studios get started, as well as resources such as a vendor directoryfor commonly needed support services. More material and iterations on the existing offerings will be added over time. All IndieDevKit’s materials have been carefully crafted by the founders and vetted by other experts, developers and official data sources.

Localization Wizard


Jim Smale

Gaming since the Atari 2600, I enjoy the weirdness in games counting Densha De Go and RC De Go as my favourite titles of all time. I prefer gaming of old where buying games from a shop was a thing, Being social in person was a thing. Join me as I attempt to adapt to this new digital age!