30 years ago, alien robots know as Transformers were born into a timeless story of good versus evil. Today, Transformers delivers an epic experience to fans across entertainment, digital, toys and lifestyle and has grown into a multibillion dollar franchise.


Brand Power:
The Transformers brand hits a major milestone turning 30 years old in 2014
The Transformers brand power is in the numbers:
Over $7B at retail since 2007
Over $3B at the box office
Over 50,000 riders per day at Universal Studios’’ “Transformers The Ride”
Over 100MM+ Hours of Gaming (Console + Mobile)
Over 12MM+ video views on the official Transformers YouTube channel
Over 29MM+ Transformers Facebook fans

Engaging Entertainment:
Transformers movies 1-3 have made over $3B at the box office, making it the 12th highest grossing film series
The next Trilogy is coming June 27th 2014 with Transformers 4: Age of Extinction
Season 3 Transformers Prime: Beast Hunters is #1 Boys Action Programming and over 4.5MM unique viewers on the HUB!
On-air in over 170 territories around the world
New animated series to come in 2015

Pop Culture Powerhouse:
Universal Studios Transformers: The Ride averages 50k riders per day across the 3 locations (Hollywood, Orlando & Singapore) and has hosted many celebrities globally
Transformers NIKE Collaboration celebrates NFL star, Calvin Johnson’s fan-given nickname of “Megatron” with a series of Decepticon themed licensed apparel since 2012.
Joe Hahn of LINKIN PARK, worked closely with TRANSFORMERS designers at Hasbro to design an Exclusive Linkin Park Soundwave figure in September 2013.



Jim Smale

Gaming since the Atari 2600, I enjoy the weirdness in games counting Densha De Go and RC De Go as my favourite titles of all time. I prefer gaming of old where buying games from a shop was a thing, Being social in person was a thing. Join me as I attempt to adapt to this new digital age!

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