Xbox launches Squadvertiser – a tool for Halo gamers to recruit teammates
To help fans celebrate the launch of Halo 5: Guardians, Xbox has created an online tool for gamers across the world to make recruitment ads aimed at finding the right players for their squads in multiplayer.
Xbox will run ads made through Squadvertiser.com as billboards, press, social, digital out of home and web banners across the world, helping gamers get their squad’s needs in front of millions of potential applicants.
Squadvertiser is an interactive site where Halo players can create and share striking, personalised recruitment ads for their squads. By selecting from a range of visuals, player types and other criteria, as well as writing their own text, gamers can now make an official Halo ad to find the right squad members.
For those who aren’t recruiting, but are looking to be recruited by another team, Squadvertiser also features a job board. Gamers can browse the ads and apply directly to the ad’s creator if they think they’ve got the right skills.
The Squadvertiser campaign will run in nine countries, from the UK to Brazil, making this the world’s biggest ever recruitment drive for gamers, by gamers.